Fashion is a fascinating phenomenon, largely because people seem to conform to its dictates. Be it clothing, footwear, accessories, makeup, hairstyle, home décor, lifestyle, and even body styles, people tend to go along with the latest trends. Media fashion images are inescapable; at supermarket checkouts, fashion magazine covers feature perfectly dressed, coifed, accessorized women and tanned, broad-shouldered, men with six-pack abs and bulging biceps. Most people do not look like this—but they try to—as evidenced by the billions spent yearly on clothes, cosmetics, diet plans, and gym memberships.
For this Discussion, you will examine social conformity as it applies to fashion trends.
Post Informed by social psychology theory and research, please explain why, health reasons aside, women and men conform to the pressure of fashion dictates.
Aronson, E., Wilson, T. D., Akert, R. M., & Sommers, S. R. (Eds.). (2019). Social psychology (10th ed.). Boston, MA: Pearson.
Chapter 8, “Conformity and Obedience: Influencing Behavior”
&& peer reviewed literature resource
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