This email defines your case study paper assignment for this course. The assigned Apple Watch: The Launch case study describes the introduction of a new designed Apple Watch, a smartwatch, and the market for wearable technology at the time of the launch. Apple Inc. unveiled the Apple Watch in April 2015 with great fanfare, generating buzz in the media and among Apple brand aficionados.
For this assignment, you are asked to write a 5-10 page discussion paper based on an analysis of the market and decisions made by Apple for the Apple Watch launch, using the concepts and techniques we have reviewed in class. This paper serves as practice for your ability to identify important questions, perform appropriate analysis of the data, and write a summary of findings and/or recommendations, based on a real world business example.
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