**Apple Names Lilian Rincon as VP of Product Marketing for AI**
Apple has revealed the appointment of Lilian Rincon, who previously held a vice president position at Google, as its latest vice president of Product Marketing for Artificial Intelligence (AI). Rincon will be tasked with spearheading product marketing and management for Apple’s AI offerings, including Apple Intelligence and Siri. She will report directly to Greg Joswiak, Apple’s senior vice president for worldwide marketing.
Rincon brings a vast array of experience from her nine years at Google, where she most recently acted as vice president of product management. In this capacity, she supervised Google’s global product organization for Google Shopping and Google Assistant. Her career also features significant roles at Microsoft and Skype, illustrating her comprehensive expertise in technology and product management.
In a LinkedIn post revealing her exit from Google, Rincon shared her enthusiasm for her new position at Apple, showing an optimistic view on the future of AI within the company.
Her appointment follows Apple’s reorganization of its AI team, which has undergone several major leadership changes. Notably, Amar Subramanya joined Apple in December as the VP of AI, reporting to Craig Federighi. Subramanya has a robust background in AI, having dedicated 16 years to Google, where he served as an engineering VP on projects like Gemini, prior to a brief period at Microsoft.
The reorg also encompassed the recent resignation of John Giannandrea, who stepped down from his role as senior vice president for Machine Learning and AI Strategy. This wave of changes underscores Apple’s persistent dedication to enhancing its AI capabilities and strategies.
As Apple progresses in investing in AI technologies, the inclusion of seasoned leaders like Rincon and Subramanya indicates a strategic initiative to fortify its standing in the competitive arena of AI development.
